A number of days in the past, Fendi Casa opened it’s first flagship retailer in Miami, within the coronary heart of the Design District, a bustling neighborhood of avant-garde creativity that boasts vogue and design boutiques. Silvia Venturini Fendi, inventive director of the Fendi Casa Assortment and creative director of Fendi equipment and menswear, and Alberto Da Passano, CEO of design hosted friends.
Attending the opening was Camila Coelho, Mary Leest, Fernanda Medina, Georges Coupet, and others.
The opening is a part of the Italian model’s second step in a roadmap of strategic growth began in 2021, along side Design Holding, via a three way partnership of Style Furnishings Design (often called FF Design). The brand new boutique contains Viennese artist Lukas Gschwandtner’s triclinium formation of chaise lounge chairs, one in every of which is positioned within the present window of the brand new boutique, representing the hyperlink between Fendi and Fendi Casa.
With 6,350 sq. toes, the black and white exterior with giant home windows is minimal, but creates a dialog between the within and outdoors of the boutique. Designed by the Fendi Structure Division, with the intention of linking Fendi and Fendi Casa outlets world wide. The FF emblem is re imagined in a novel sample that’s discovered on the partitions whereas the ceiling across the boutique contains aid decorations. Unfold out over two ranges, it’s clear to see the Roman touches across the Maison. Surfaces are brushed in metal and champagne-colored steel, and Arabescato Vagli marble and concrete are modulated and juxtaposed to intensify each bit within the assortment.
The Materioteca is a room the place prospects, architects, and inside designers can via an immersive expertise pattern a variety of supplies within the Fendi Casa Assortment for the aim of personalization and bespoke design.
“Absolutely the centerpieces of the house are, in fact, the furnishings, designed by main names in worldwide design underneath the inventive path of Silvia Venturini Fendi,” shares the Home in notes. From Piero Lissoni’s Ohe out of doors seating system to Marcel Wanders’ O’Lock mirror, to the Matrice bookcase, in metal and crystal, designed by Dimorestudio: each bit attracts on the heritage of savoir-faire, custom and a focus to element that has at all times been a part of FENDI’s DNA, reinterpreting it with a profoundly up to date spirit, whereas on the similar time fostering the values of authenticity, uniqueness and desirability which have at all times characterised the Maison.”
The primary flagship was in Milan’s Piazza della Scala in April of this 12 months. And, the primary Asian boutique will open in February 2023 in Shanghai. These openings solidify Fendi Casa’s presences in key areas world wide.
The boutique opened along side DesignFMiami, a limited-edition worldwide design honest drawing, collectors, gallery homeowners, designers, curators, and critics from the US and internationally. Fendi has been part of this occasion, working with established and up and coming designers like Cristina Celestino, Chiara Andreatti, Dimorestudio, Formafantasma, and Peter Mabeo.
The brand new flagship retailer is positioned at 4120 NE 2nd Avenue, Miami, FL 33137.