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Condé Nast Knows Faded Glory Is Not in Style

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“Except we need to seem like a museum, we needed to change and alter fairly radically,” he added.

For the previous 12 months, Ms. Wintour has been targeted on the subsequent step of the method: turning seven of Condé Nast’s greatest publications — Vogue, GQ, Wired, Architectural Digest, Self-importance Truthful, Condé Nast Traveler and Glamour — into global brands, every underneath one chief, slicing prices and streamlining the sharing of content material throughout each print magazines and digital platforms.

“As a substitute of getting 27 Vogues or 10 Vogues go after one story, we now have one world Vogue go after it,” Ms. Wintour mentioned. “So it’s extra like a world newsroom with completely different hubs.”

The change in focus from native to world has not gone down nicely in every single place. Tina Brown, the previous editor of The New Yorker and Self-importance Truthful, filleted the plan as “suicidal” in an interview in August with The Occasions of London.

“Clearly there are some tales that work, significantly if you consider vogue, that’s a world language, and music, so there are tales that may work throughout all territories after which those who completely received’t,” Ms. Wintour mentioned. “We’re very conscious of that.”

Ms. Wintour can also be making certain that there are unlikely to be any extra Anna Wintours — no extra imperial editors in chief every with their very own fiefs, a job Ms. Wintour herself helped create as a classy however exacting gatekeeper of vogue and tradition. The manufacturers at the moment are run by “world editorial administrators,” most of whom are based mostly in New York, with regional heads of content material reporting to them.

“Earlier than, you created tales for publication and it got here out as soon as a month and that was nice,” she mentioned, describing the outdated area of an editor in chief. Now the worldwide editorial administrators and heads of content material are working throughout platforms that embrace “digital, video, brief and lengthy type, social, occasions, philanthropic endeavors, membership, shopper, e-commerce,” Ms. Wintour mentioned.

“You contact so many alternative worlds,” she added. “Actually, who wouldn’t need that job?”

Within the midst of the change at Condé Nast, loads of folks determined they didn’t.

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