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Buyers are paying ‘well above sticker’

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Demand for cars is high, but supply is still constrained

Neglect getting a deal; today, anybody out there for a brand new automotive might pay hundreds over the sticker worth earlier than they drive off the lot.

Restricted stock resulting from a persistent scarcity of laptop chips, together with different supply-chain challenges, helped propel new automotive costs up 10% from a yr in the past, in line with the most recent information from the U.S. Bureau of Labor Statistics.

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For brand new automobiles, the common transaction worth reached an estimated $46,259 in August — the very best on document, a separate J.D. Energy/LMC forecast discovered.

And now, as demand continues to exceed provide, sellers are even charging a premium over the producer’s recommended retail worth on new automobiles, in line with automotive purchasing web site iSeeCars.

“Customers are prepared to pay properly above sticker worth for brand spanking new automobiles as a result of stock is so scarce and since they know that new automotive pricing shouldn’t be anticipated to enhance till 2023 on the earliest,” stated Karl Brauer, iSeeCars’ govt analyst.

Some automobiles are marked up as a lot as 24%

New Jeeps on show at a New York Metropolis automotive dealership on Oct. 5, 2021.

Spencer Platt | Getty Photos

“The market is fairly brutal by way of pricing,” stated Brauer.

The typical new car is priced 10% above the sticker worth, the latest iSeeCars evaluation of 1.9 million new automotive listings discovered — with some sought-after fashions marked up rather more.  

The car with the best markup was the Jeep Wrangler, which is presently promoting for twenty-four% over the MSRP, or roughly $8,433 greater than retail, iSeeCars discovered.

A number of in-demand luxurious SUVs are additionally going for at the least 20% over sticker, together with the Porsche Macan, Genesis GV70 and Lexus RX.

“These are automobiles folks purchase as a result of they need to have enjoyable on the weekends and so they’re much less impacted by rising costs,” Brauer stated.

Nonetheless, “in case you are ready that you just want a automotive to serve your primary wants,” Brauer advises automotive buyers to “analysis and evaluate costs between a number of sellers,” even when they’re far-off, “and, in some circumstances, [shoppers] can keep away from markups by ordering immediately from the producer.”

Auto mortgage prices are additionally larger

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