The world of rum has by no means been extra thrilling or extra steeped in nostalgia and good rum serves as a reminder that high quality merchandise come from high quality substances. Within the case of excellent Panamanian or Cuban-style rums, these high quality substances simply so occur to incorporate molasses, a byproduct of sugarcane juice, yeast, water and time. SelvaRey takes this one step additional by sourcing from a single property in Panama and counting on the distilling experience of business legend, and Maestro Ronero, Don Pancho Francisco Fernandez.
“We first had the concept for the corporate about 10-11 years in the past.” Says founder Seth Gold. “We spent round 3 years honing the idea earlier than we lastly did our first bottling. With different spirits, it may be much more apparent how and the place to make them.”
Seth and his brother Mark knew they wished to discover a high quality product that was aged, sustainable and so good it might change the way in which individuals considered rum as a complete. “There are nice rhum agricoles and funky pot nonetheless rums on the market, however we had our coronary heart set on Cuban model rum. We wished to raise mojitos, piña coladas, daiquiris, even Cuba Libres. And most significantly, we wished one thing single property and sustainable, made with robust, honest labor practices.”
They experimented with distillers within the US, Spain, Amsterdam, Peru, Guatamala and even Madagascar however it wasn’t till they discovered somewhat Texan journal known as “Received Rum?” That every part clicked into place. The writer, Luis Ayala, invited them to go to and 72 hours later, minds blown, their journey had a brand new goal. “Luis launched us to Don Pancho and the world of Panamanian Rum. We have been blown away by the person, the distillery, his historical past, and the rums he was creating. We developed the formulation for the white and chocolate rum collectively and began promoting them to a couple spots in Los Angeles.”
Alongside got here Bruno Mars who tasted SelvaRey from a pal. “Rising up in Hawaii, rum drinks have been one thing I knew fairly properly.” Says Bruno. He was such a fan he started together with the bottles on excursions and backstage at exhibits. “Within the course of I bought to know Seth. We grew to become mates and once I heard their plans, I simply wished to be part of it.”
High quality and a focus to element is every part to the SelvaRey workforce and straightforward to identify. The silver rum is technically a cristalino: aged 3 and 5 yr rum, blended after which charcoal filtered to take away coloration. Or as they are saying, “Trip in a glass.” The chocolate and coconut rums are simply as thoughtfully handled. The primary utilizing a five-year-old aged rum after which infused with chocolate and the second, a mellow two-year-old rum. The reserve, nevertheless, is one thing really particular. A mix of rums aged 15 to 25 years and all culled from epic vintages in Panama the place the distinctive terroir is expressed to the fullest. Even Don Pancho’s proprietary yeast has its personal little twist. “The truth that Don Pancho created his personal yeast pressure from wild pineapples for the fermentation course of exhibits an insane degree of dedication to perfection.”
Which was the entire level. “We began out with an concept of adjusting individuals’s perceptions of rum and elevating the class to the place it belongs – alongside the very best whiskeys, vodkas, tequilas, and gins.” Seth explains. “To see it truly taking place now’s unimaginable.”
“Don Pancho’s story is unimaginable. He’s an absolute legend who has devoted his life to his craft. We’re fortunate to have him creating the rum.” Bruno Mars sees his roll within the rum sport on a lighter be aware. “It means giving individuals a purpose to have enjoyable. When was the final time you noticed a tragic particular person with a piña colada?”
So what are the very best methods to get pleasure from such considerate rum? In a phrase, with ice. Seth prefers to maintain it easy. “For me the white rum is absolutely the muse of SelvaRey. It’s a mix of 3- and 5-year previous rums, aged in bourbon barrels, with the colour filtered out. I’ve tasted nearly each white rum on the earth and to me, this one is actually the very best. It’s the one one I do know of the place you may actually drop in an ice dice and simply go to city.”
Bruno’s favourite strategy to imbibe is a bit more complicated however simply as satisfying. “It pains me to select a favourite, but when I needed to, I’d select the Coconut rum. The quickest strategy to have an incredible drink is coconut rum and ginger ale, however if you happen to wanna put in 2 minutes of labor, it’s a piña colada.
So what’s subsequent for the SelvaRey workforce?
“We genuinely consider we now have the highest white, flavored, and aged sipping rums in the marketplace, so we now have our fingers full. They took a very long time to develop. We do have a pair concepts in early phases, however it’ll be some time earlier than one other makes all of it the way in which to the cabinets.” As for working with household, says Seth, “I can’t think about doing it with anybody else.”