Anthem shareholders Wednesday authorised the well being insurer’s plan to change into Elevance Well being in a significant rebranding designed to focus the medical insurance firm on “complete well being” of consumers and sufferers.
The approval of the brand new holding firm title to Elevance Well being “underscores the corporate’s dedication to elevating complete well being and advancing well being past healthcare and its evolution to supply services and products past conventional medical insurance,” Anthem mentioned in a press release. On June 28, the brand new holding firm title will change into official when firm executives ring the opening bell on the New York Inventory Trade and shares “start buying and selling beneath the brand new ticker image ELV,” the corporate mentioned.
Anthem, which operates an array of presidency and industrial medical insurance together with Blue Cross and Blue Protect plans in 14 states, is the nation’s second-largest supplier of well being advantages behind UnitedHealth Group’s UnitedHealthcare.
The company rebranding, which would be the firm’s second in lower than a decade, is being carried out to replicate the corporate’s companies and operations, which have modified dramatically beneath the four-year reign of chief executive officer Gail Boudreaux. She has engineered a number of acquisitions, invested closely in digital capabilities to have interaction customers and overseen the launch of the well being insurer’s personal pharmacy benefit management company, IngenioRx.
“The results of right now’s vote displays the shareholders’ affirmation that our firm continues to remodel to a lifetime, trusted well being associate that gives a variety of health-related companies, together with conventional well being advantages,” Boudreaux mentioned.
“This modification is the following essential chapter in our journey, and higher displays our enterprise and the corporate we’re right now,” Boudreaux added. “Fueled by our daring and impressive goal to enhance the well being of humanity, I sit up for creating alternatives to ship modern services and products in addition to transfer well being ahead, with a view to higher serve the wants of our customers, care suppliers, communities, companions, and associates.”